Cox Automotive partners with Lookers to deliver integrated vehicle remarketing programme

We’re delighted to be kicking off the year with a new and fully integrated partnership with Lookers, one of the UK’s largest dealer groups.

After securing a five-year sole supply contract, Lookers will leverage the full power of Cox Automotive’s connected solutions, to support its 135 dealerships throughout England, Scotland and Wales.

By bringing valuation, auction and logistic solutions together, Cox Automotive will work closely with Lookers to deliver a more efficient and profitable vehicle remarketing strategy in 2025 and beyond. 

A connected approach to remarketing

This integrated approach to remarketing allows us to work hand-in-hand with Lookers to harness our comprehensive suite of automotive solutions. Together, we aim to enhance efficiency, maximise returns, and unlock new retail opportunities for the dealer group.

Our omnichannel auction program is central to this strategy. Blending the strengths of Manheim's physical and online auction services, while leveraging Dealer Auction’s closed network technology, to enable a seamless approach to remarketing vehicles across their group. This approach not only accelerates speed to market but also improves overall performance and conversion rates.

To further complement the strategy, we’re pleased to provide advanced tools to help deliver an end-to-end solution:

• eVA: Our cutting-edge valuation, appraisal, and consumer car and LCV buying solution.
• Movex: Our smart logistics marketplace that simplifies vehicle transportation.

Driving results and innovation with complete automotive solutions

Lookers’ forward-thinking decision to evolve their vehicle remarketing strategy demonstrates the growing importance of digital transformation and connected solutions in the industry. It’s clear they share our vision of innovation, as highlighted by a spokesperson from Lookers:

“Evolving our remarketing strategy to encompass a dual approach to digital and physical opportunities is a key priority for our business in 2025. We believe this will give us the greatest opportunity to maximise returns, and Cox Automotive was the best-placed partner to help us deliver this strategy. Not only does it provide a holistic remarketing offering, but its global reach also opens up growth opportunities in Europe and the US for our parent company, Global Automotive Holdings.”

For us, this partnership underscores the value of connected automotive solutions in addressing challenges in the market. By collaborating closely with Lookers, we’re bringing clarity to a complex process - from initial valuations to vehicle sales - and ensuring they can fully leverage the potential of their remarketing lifecycle.

We’re proud to help them achieve remarkable results, including the anticipated annual sale of 18,500 additional units through Manheim and Dealer Auction platforms.

Martin Forbes, President for Cox Automotive International, shares his excitement:

“We are delighted to deepen our relationship with Lookers, going beyond the products from Codeweavers and Modix that they already utilise. This partnership truly showcases the potential of Cox Automotive’s connected offering to drive greater efficiency and profitability for dealership networks. With touchpoints across every key stage of the remarketing lifecycle, we’re bringing clarity and efficiency to a complex process while boosting profits and conversion rates.”

We’re eagerly anticipating the start of this partnership, with Lookers hosting weekly vehicle sales at Manheim Auction centres in Shotts, Washington, Leeds, and Colchester from January 13^th. Online sales have excitedly already begun.

This collaboration represents a pivotal moment for both our organisations, as we work together to embrace a modern, connected approach to vehicle remarketing.

Why choose Cox Automotive’s connected solutions?

At Cox Automotive, we’re passionate about helping dealership networks like Lookers succeed. Our extensive range of automotive solutions is designed to provide a competitive edge, enabling seamless integration across the remarketing lifecycle. By leveraging the synergy of our connected brands, we deliver real results that matter.

We’re proud to be part of this journey with Lookers and are excited about the opportunities ahead.

Think your business can benefit from our complete range of automotive solutions? Get in touch to find out more.