Fuel/five: 5 top tips when selling your vehicles on Dealer Auction

1) Preparation is key

There’s lots you can do before even uploading your vehicle to Dealer Auction to ensure a speedy process and help generate a faster sale. Make sure you have all the paperwork to hand before listing; that includes the MOT, V5 and service book. Also make sure the vehicle is washed and valeted before any photographs are taken and remove any merchandising or retail stickers so the car doesn’t look like a ‘retail sale’.

2) A picture is worth a thousand words

Imagery is the first thing a potential buyer will see when viewing your stock, so make sure your vehicles stand out by spending some time getting your photography just right. Always take pictures in the same place and think about what’s in the background. Is your branding visible? Are there any other vehicles in the way? All this goes a long way to build your brand and maintain a professional image.

3) Keep the description concise, but detailed

You want your description to be detailed enough to help sell the vehicle, but not long enough to put off a potential buyer from reading it all. Try structuring your description with a quick overview, then exterior/interior condition. It’s also vital to mention any damage, warning lights or missing equipment. While this could put some buyers off, you wouldn’t want a sale to fall through because a buyer found out the vehicle was mis-represented.

4) Don’t forget the extras

Derivatives can help make your advert more eye-catching, so think about what can make sure your vehicle stand out. Does it have low mileage? One careful owner? From a non-pet or smoker home? Desirable options? All of these can help differentiate your vehicle from other similar vehicles on the Dealer Auction platform.

5) Think about your starting bid

You want to generate interest in your vehicle right from the go, so we recommend starting with a low bid as we’ve found this helps to generate early bids. Don’t worry about your vehicle selling for less than you hoped as your reserve will ensure that any bids below what you set won’t be successful.

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