EXPLAINED | Buyer Behaviour Revolution | Automotive Trend #5

Consumer expectations are changing. Covid-19 has dramatically accelerated a change in habits and requirements. Consumers expect a seamless experience across the channels they choose: one that’s fast, personalised, effortless and transparent. Vehicles must be visible through search, and it must be straightforward to connect all stages of the customer journey, including trading in a part-exchange and arranging funding. To create this seamless end-to-end experience, connecting data and touchpoints is vital.

Download our free definition document to understand more about this trend and its influence on the automotive sector: coxautoinc.eu/trends